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An identity that combines the TED ethos ‘ideas worth spreading’, the creative spirit of Melbourne & the rebel in all of us.

TEDxMelbourne: Rebels, Revolutionaries & Us

Branding, Digital& Strategy.

The 2017 TEDxMelbourne conference theme ‘Rebels, Revolutionaries and Us’ demanded a brand as innovative and unapologetically bold as the ideas being spread. More than that, the brand identity needed to call on the TEDxMelbourne community to contribute and immerse themselves in provocative thought.

Back to our work

The 2017 TEDxMelbourne conference theme ‘Rebels, Revolutionaries and Us’ demanded a brand as innovative and unapologetically bold as the ideas being spread. More than that, the brand identity needed to call on the TEDxMelbourne community to contribute and immerse themselves in provocative thought.

  • 01.

    The Identity

    Drawing on the rich creative spirit of Melbourne, we created key graphics,and messaging that challenged notions to immerse TEDxMelbourne’s future audience.

  • 02.

    Marketing Campaign

    6-month campaign across digital & print calling on community, and ultimately drawing a crowd of like-minded Melbournians. At the centre of this was a website designed to foster community interaction and therefore generate organic brand awareness.

  • 03.

    Community-building

    We built immediate brand engagement by urging the audience to generate their own ideas, months before the event itself. We did this by building a digital platform featuring an innovative user input section that reinvents traditional site comments. Asking individuals to contribute without pretext, we asked our audience the question of “What does our world need most right now?”. It’s not a form, it asks for no personal information or data at all, just individual’s ideas. Creating this anonymous sharing feature allowed community interaction, encouraging more people to share genuine thoughts, and tweet their response to their own micro-community.

  • 04.

    Engagement through Data

    Using all the captured data we’ve developed an immersive environment for the audience at the event itself. Involving the audience so heavily in all aspects of the experience is the most important feature of this brand identity. Ultimately, you can’t have a revolution without the people.

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