Melbourne Design Award Winner
The brand identity needed to call on the TEDx Melbourne community to contribute and immerse themselves in provocative thought.
We created a powerful & malleable identity representing the three steadfast pillars of this year’s theme - rebels, revolutionaries and us. Each pillar standing boldly in unison but able to portray the message of TEDx on their own.
As TEDx Melbourne is only a tangible experience once a year, we’ve utilised community and digital to leave an intangible mark, encouraging people to share and conceive new ideas. As the audience can add their voice and thoughts in a more meaningful way, discussions surrounding this year's ideals can be broadened and deepened, giving way to new ideas and solutions.