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A brand identity for Melbourne's up-and-coming industrial designers.

SHOP Furniture

Branding

SHOP Furniture represents a curation of Melbourne-based industrial designers. The store’s brand identity needed to mirror the contemporary aesthetic of the designer’s collections. We created collateral and content that emphasised the pop-up nature of the store, reflecting the idea that this was an exclusive, time-sensitive collaboration.

Back to our work

SHOP Furniture represents a curation of Melbourne-based industrial designers. The store’s brand identity needed to mirror the contemporary aesthetic of the designer’s collections. We created collateral and content that emphasised the pop-up nature of the store, reflecting the idea that this was an exclusive, time-sensitive collaboration.