Our new website and booking form design was rigorously validated through a series of A/B tests and heat-mapping.
Our team created a list of hypotheses we knew would increase conversion rates. These were validated through rounds of A/B testing the old site versus the new and improved.
A MoleMap resource centre was created after analysis showed that potential patients were actively seeking out information-based content.
Mobile redesign and development focused on improved navigation & increasing booking rates.