Extending Delain's online identity to print. We did this by creating an exclusive launch publication and brochure.
As a new brand, imperative to the successful launch of Delain was the acquisition of interest by potential stockists. We created a brochure, and editorial-style lookbook that showcases the the Delain collection, as well as stories from the Delain artists.
Our 3 tier strategic approach
For Delain, our approach to their successful launch followed a 3 tier approach. In conjunction with consulting on best practice for social media we created a landing page to promote the brand prior to it's official launch, generating interest and subscriber leads. This approach amounted to a promotional launch offer.