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With numerous brands at the forefront of viral advertising and others chasing after the marketing goldmine, the last few years has seen a substantial rise in collaborations across a range of customer-driven industries including design, fashion & print. But why the rise and is it sustainable? 1. Creativity rules all. It’s true, connectivity has empowered the consumer. If we... (read more)
Australia’s social influencers & brands alike are this week feeling extremely giddy over Instagram unveiling a new super suite of analytical tools. Businesses using Instagram to promote or extend their brand can now jump on the backend of Instagram to track and trace their followers. Here at Your Creative we have coined these new analytics ‘NLS’ – Next Level... (read more)