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Digest.

Our digest is an insight into our branding thoughts, creative processes & digital know-how.

  • 3 Game-Changing Digital Trends for 2017

    Posted on January 18, 2017 • Insights

    1. Big data for small successes As big data becomes more and more accessible, we predict this year will see the rise of big data interpretation tools as brands learn what big data actually is and its value. Think about it – if a business knows the characteristics of their customers and big data can track what certain types... (read more)

    Posted on January 18, 2017 Insights By Lauren Crystal
  • 5 Spots to ‘Wander Work’ in Melbourne

    Posted on November 23, 2016 • Insights

    At Your Creative Melbourne HQ we’re lucky enough to have our office full of our Art Director’s neon pieces and a studio for photography projects. Although the multi-coloured office is hard to leave, we promote the act of ‘wander working’. Here’s a breakdown of our top 5 Melbourne spots to wander work… 1.CERES Park Probably the only hilly spot... (read more)

    Posted on November 23, 2016 Insights By admin
  • Digital Branding: Trump vs. Clinton who won?

    Posted on October 26, 2016 • Branding

    In August, Forbes published an article reviewing Hillary and Trump’s online marketing campaigns. Three months on and nearing the end of the race, we expand this analysis to show who’s digital branding won over the web. Both presidential candidates have focused on building viral digital brands to engage their e-connected audiences. Unlike previous elections, today’s digital audiences expect constant content. With so much... (read more)

    Posted on October 26, 2016 Branding By Lauren Crystal
  • How to create memorable product photography for social media

    Posted on August 30, 2016 • Branding, Photography

    The growth of social media as a means to organically market products to potential buyers has changed the design marketplace. It has provided a platform for emerging, small-scale brands and designers to reach a large audience previously only accessible to brands with big marketing budgets. Not only can you now market your designs directly, you can extend your message beyond... (read more)

    Posted on August 30, 2016 Branding, Photography By Lauren Crystal
  • 5 Awesome Digital Lessons from Kevin Kelly / Tim Ferriss Show

    Posted on August 25, 2016 • Uncategorized

    This week’s podcast/admin session featured ‘The Tim Ferriss Show’ hosted by the almighty efficiency entrepreneur Tim Ferriss as he bro-ed down with Kevin Kelly. For those who don’t know who Kevin Kelly is, he is the Founder of Wired Magazine and an incredibly knowledgeable on all things digital culture. Here’s a summary of the top 5 things we learnt,... (read more)

    Posted on August 25, 2016 Uncategorized By Lauren Crystal
  • Virtual Reality: Insights from the 90’s

    Posted on August 9, 2016 • Digital Wisdom

    So what is VR? “Virtual reality is a computer-generated environment that lets you experience a different reality.” Virtual reality is built through a combination of computer coding, 3D modelling, animation and/or 360 imagery. As always, there are those sceptical about what the future holds for virtual reality but put simply, from us to you, VR is about to change the way we... (read more)

    Posted on August 9, 2016 Digital Wisdom By Lauren Crystal
  • 5 ways TEDxMelbourne changed our start-up mentality

    Posted on August 4, 2016 • Insights

    In my hometown of Edinburgh people have a saying for exceptionally memorable moments – a red letter day. Your Creative’s TEDxMelbourne marathon was exactly just that. Myself and the two other stupendously talented YC Founder’s base our business on a few fundamental building blocks. One of these all-essential building blocks is providing an environment where we are constantly learning.... (read more)

    Posted on August 4, 2016 Insights By Lauren Crystal
  • Digital Branding Insights from Pokémon Go

    Posted on July 27, 2016 • Insights

    Unlike the original, ever popular Pokemon, Pokemon Go seems to have no real end point. ‘Got to Catch them all’ isn’t a long-term goal but a fallacy. But, it’s predicted that nothing will stop this gaming demon growing literal arms and legs. While design and creative gurus may pinpoint success down to the brand and long-term anticipation, Pokemon Go... (read more)

    Posted on July 27, 2016 Insights By Lauren Crystal
  • Animation shouldn’t be an After-effect.

    Posted on July 25, 2016 • Uncategorized

    The power of animation is underrated as a commercial creative tool. In today’s ever dense digital landscape often still image is not enough to create traction. Animation can provide an immersive experience beyond the level that a still image can. Our project with Ginger & The Ghost sought to create a unique level of engagement by creating a hyper-real moving image made out... (read more)

    Posted on July 25, 2016 Uncategorized By Lauren Crystal
  • Creative Lessons Learnt from our Developers

    Posted on July 25, 2016 • Digital Wisdom

    More often than not web design and development is separated into two semi-friendly camps. The process relies on the web designer, fuelled with design knowledge and creative flare, informing a development team of the vision, aesthetic and functionality of the website. Here at Your Creative we do things a bit differently. From the get-go our web designers are informed by... (read more)

    Posted on July 25, 2016 Digital Wisdom By Lauren Crystal
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