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This week’s podcast/admin session featured ‘The Tim Ferriss Show’ hosted by the almighty efficiency entrepreneur Tim Ferriss as he bro-ed down with Kevin Kelly. For those who don’t know who Kevin Kelly is, he is the Founder of Wired Magazine and an incredibly knowledgeable on all things digital culture. Here’s a summary of the top 5 things we learnt,... (read more)
The power of animation is underrated as a commercial creative tool. In today’s ever dense digital landscape often still image is not enough to create traction. Animation can provide an immersive experience beyond the level that a still image can. Our project with Ginger & The Ghost sought to create a unique level of engagement by creating a hyper-real moving image made out... (read more)
With numerous brands at the forefront of viral advertising and others chasing after the marketing goldmine, the last few years has seen a substantial rise in collaborations across a range of customer-driven industries including design, fashion & print. But why the rise and is it sustainable? 1. Creativity rules all. It’s true, connectivity has empowered the consumer. If we... (read more)
Australia’s social influencers & brands alike are this week feeling extremely giddy over Instagram unveiling a new super suite of analytical tools. Businesses using Instagram to promote or extend their brand can now jump on the backend of Instagram to track and trace their followers. Here at Your Creative we have coined these new analytics ‘NLS’ – Next Level... (read more)