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  • Digital Branding: Trump vs. Clinton who won?

    In August, Forbes published an article reviewing Hillary and Trump’s online marketing campaigns. Three months on and nearing the end of the race, we expand this analysis to show who’s digital branding won over the web. Both presidential candidates have focused on building viral digital brands to engage their e-connected audiences. Unlike previous elections, today’s digital audiences expect constant content. With so much... (read more)

    Posted on October 26, 2016 Branding By Lauren Crystal
  • How to create memorable product photography for social media

    The growth of social media as a means to organically market products to potential buyers has changed the design marketplace. It has provided a platform for emerging, small-scale brands and designers to reach a large audience previously only accessible to brands with big marketing budgets. Not only can you now market your designs directly, you can extend your message beyond... (read more)

    Posted on August 30, 2016 Branding, Photography By Lauren Crystal